The core challenge of the "First Aid" project laid in its constrained timeline and budget. With limited resources allocated, our task was to redesign the product by resteructuring the design system, ensuring its scalability within a tight timeframe. This needed an efficient and strategic approach to maximize the impact of our intervention.
The primary hurdle for our app was trust—users hesitated to link their bank accounts, as we were still building our reputation. To address this, we turned to a trusted third-party service, leveraging their credibility to reassure users. Through rigorous user research, testing, and validation, we carefully selected the ideal partner. The results: in just four months, we saw a jump from 27% to 53% of users connecting their accounts, transforming our relationship with users and laying the groundwork for continued growth.
